🔍 AI SEO + GEO Tools That Transformed Our Rankings In 2025
Optimization Plan (AI-Assisted) + AI Agents Will Cut Corporate Jobs.
GEO Is Replacing SEO in the Age of AI
Generative Engine Optimization (GEO) is the new playbook as AI tools like ChatGPT and Perplexity replace Google-style search. Instead of ranking in results, brands now compete to be referenced in AI-generated answers.
Queries are longer (23 words avg) and sessions deeper (~6 mins).
SEO focused on keywords; GEO rewards well-structured, high-meaning content.
Reference rates (how often AIs mention your brand) now matter more than click-throughs.
Tools like Ahrefs’ Brand Radar and Profound help brands track AI mentions and optimize accordingly. In 2025, the real question is: Will the model remember your brand?
🔍 SEO + GEO Optimization Plan (AI-Assisted)
We’re moving beyond traditional SEO. Now, it’s about GEO (Generative Engine Optimization), optimizing your content not just for search engines, but also for AI chatbot results like ChatGPT, Gemini, and Perplexity.
This simplified guide will help you get started with GEO so you can stay ahead of the curve before it becomes mainstream. I’ve personally used several of the tools listed, some have delivered strong results, while others did not fit my goals. You may feel the same, but I encourage you to explore them and find what works for your goals.
Too long? All links and resources can be found at the bottom. Keep it simple, stay consistent, and remember, early adopters get the biggest boost.
1. Keyword + Local Intent Research
Step 1: Discover Target Keywords
Use Surfer SEO or Scalenut to generate keywords based on your niche.
Use Indexly to check indexing status and surface underperforming pages to focus on.
Input your top 10 keywords into Score My GEO to analyze local vs national search intent and coverage.
Outcome: A ranked keyword list segmented by local, national, and intent.
2. Competitive + SERP Analysis
Step 2: Reverse-Engineer Competitors
Use Ranking Raccoons to identify what’s ranking in your niche and region.
Use NeuronWriter to analyze top 10 competitors' content structure, headings, and keyword density.
Outcome: Insights into what content and keyword strategies are working locally and globally.
3. AI Content Creation & GEO Layering
Step 3: Write Optimized Content
Use Scalenut (Cruise Mode) or INK to generate SEO-optimized blog posts or service pages.
Add city/state-specific modifiers from Score My GEO to titles, headings, and alt text.
Step 4: Create GEO Pages
Use Score My GEO to:
Generate unique local landing pages (e.g., “AI Consulting in Los Angeles”)
Score each GEO page for coverage, keyword variation, and proximity relevance.
Outcome: Optimized blog + localized landing pages indexed for specific locations.
4. On-Page Optimization
Step 5: Audit and Optimize
Use Alli AI to:
Fix title tags, internal links, and meta descriptions in bulk
Identify crawl errors and duplicate content
Use Indexly to monitor which newly created pages are indexed by Google.
Outcome: Technical SEO and on-page quality boosted sitewide.
5. Internal Linking & Schema
Step 6: Add Internal Links + Schema
Use NeuronWriter suggestions to add topic-linked internal links.
Use Airops to automate schema generation (e.g., FAQ, local business, article) via script or CMS plugin.
Outcome: Improved content structure + enhanced SERP presence with rich snippets.
6. Tracking + Continuous Improvement
Step 7: Monitor Rankings
Track keyword position and local page performance using Ranking Raccoons dashboards.
Use Score My GEO regularly to rescore and refresh location-based pages.
Step 8: Reoptimize
Use Surfer SEO's Audit tool every month to refresh underperforming content.
Add FAQs, update stats, and interlink new blog posts to existing pages.
Outcome: Ongoing performance improvements and SERP growth.
📦 Resources + Tools
Indexly Index tracking + page-level insights
Ranking Raccoons Competitor rank and SERP analysis
Airops Schema automation, SEO workflows
Score My GEO Location-based page scoring and generation
NeuronWriter / INK NLP optimization and on-page content scoring
Alli AI Technical on-page bulk SEO fixes
🧠 Learning Corner.
Contrary Research - Thoughtful analysis of the best private technology companies in the world.
🚀 Bring Your Website to Life with an AI Chatbot
We just created a chatbot for this newsletter. I want to create one for you.
We’ll build a custom AI chatbot trained on your content (PDFs, website, FAQs) that answers customer questions 24/7, captures leads, and reduces your support load by half.