Hey Team, this great Guide was created by the SEO / GEO expert Mr. Wallace Chu, who has been helping us with our optimization efforts and is now sharing some tools for us to use. Enjoy.
AI tools for SEO are transforming the way businesses approach search optimization by making it faster, smarter, and more scalable. From content creation to visibility tracking, reporting, and technical site improvements, these platforms are helping marketers cut down on repetitive tasks while uncovering new growth opportunities. Below, we highlight some of the most impactful tools to consider in 2025, organized by their role in the SEO workflow.
For Content Creation
ChatGPT - Redundant to include ChatGPT at this point. Still, it earns its spot here because it is highly effective for SEO copywriting. Digital marketers rely on it to generate content for category pages, product descriptions, image alt tags, and blog articles. Many also use ChatGPT to draft structured schema markup and even troubleshoot technical elements like metadata.
Writesonic - Its AI visibility reports help marketers understand how their content is being surfaced across search and AI platforms, making it especially useful for planning campaigns. On the content side, it offers tools for strategy development and generation, including blog outlines, long-form drafts, and optimized copy.
AirOps - Combines AI-powered keyword research, outline drafting, article production, and CMS publishing with workflow tools like drag-and-drop pipelines, editorial calendars, and brand kits to maintain consistency.
GEO & Local AI Visibility Tracking
Peec.ai - Monitors your brandâs appearance in AI-generated responses across platforms like ChatGPT, Perplexity, Claude, and Gemini, tracking metrics such as Visibility, Position, and Sentiment. It offers prompt-level insights, suggested prompts based on your site, a mentions feed to see where your brand is cited, and competitive benchmarking.
Yext Scout - Combines AI and traditional search visibility tracking with competitive intelligence and localâlevel benchmarking. It reports on how your brand appears in both types of search, tracks sentiment, and provides prioritized recommendations like optimizing business listings, improving structured data, and responding to reviews.
Dashboards & Reporting
Whatagraph - Pulls together data from 40 to 55+ native integrations (including Google Search Console, GA4, Ahrefs, Semrush, and more) to help marketers and agencies build unified dashboards. It supports drag and drop widgets, reusable custom templates, blending metrics from different sources, and fully white labeled reports with customizable brand colors, logos, and domains.
Semrush Copilot - Already a household name, but their Copilot tool functions as an AI assistant embedded within the Semrush platform that automatically analyzes data from modules like Site Audit, Backlink Analytics, Position Tracking, and Keyword Gap to surface prioritized action items and optimization opportunities.
SEO Auditing
Alli AI - Rule-based on-page SEO automation platform designed to help teams deploy mass fixes across large websites without writing a single line of code. It can handle meta tags, canonical URLs, alt text, internal linking, schema markup, and even speed optimizations across popular CMSs like WordPress, Shopify, Wix, and Squarespace. Alli AI works via a small JavaScript snippet that allows changes to be applied in real time, and users can review and approve updates directly from the dashboard. It also offers AI-driven internal linking suggestions and automated A/B testing for SEO elements, making it particularly useful for agencies or enterprises managing large-scale sites.