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Patrick Jordan's avatar

I'm not so sure that Apple is playing the game differently. At least not differently to Google. Google has had some AI elements on their Pixel phones for a few years now that do things like using Google Assistant for voice to text - and all on the device. At the Pixel 8 series launch event back in October they outlined these additional features in an event dominated by its focus on AI:

- **Assistant with Bard**

- It can hear, it can speak, it can see and it can take actions

- Ask it to give you a rundown on your inbox

- Ask it how long it will take to get to a destination

- And can still use classic assistant features like speaking out a text to someone

- Example shown of really specific request for grocery list for 10 people heavy on smoothies etc

- Ask for recommendations, build an itinerary, and more

- Also shows a hiking path with a fork to go in two different directions - take a photo and Bard shares the best path to take

- Assistant with Bard rolling out soon to selected testers

- *Right on the device*

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